Looking for a new Marketing Career in Hertfordshire for 2018?
‘BA (Hons) Marketing and Advertising’
About the course
Access indicative course structure
Our course, accredited by the Chartered Institute of Marketing (CIM); the leading global professional body for marketers worldwide, enables you to develop key marketing and advertising skills and stay up-to-date with key trends in the sector.
This practical and contemporary course has been designed to give the best preparation for a career in advertising, media buying, creative agency work or marketing. It also provides you with the opportunity to study professional CIM qualifications and become Affiliate Members of the professional body.
The course offers a foundation in business, communications and quantitative techniques and, develops the interpersonal and employability skills necessary for succeeding at work. The study of marketing starts with basic principles in first year and develops in the second year through more specialist modules in marketing and advertising such strategic marketing, advertising concepts, consumer behaviour and public relations. The final year offers in-depth specialist study in advertising and public relations strategy, working with agencies and market research, among other options. You will also have the opportunity to undertake a final year dissertation and to critically analyse contemporary issues in marketing such as ethics, sustainability and the role of marketing and advertising in society.
The programme is designed to develop you both intellectually and academically. Given Hertfordshire’s successful and award-winning track record as a business-facing and enterprising University, we have designed assignments that allow you to work directly with business clients, to make videos, presentations and pitches, and to prepare detailed plans and reports.
Partnerships and opportunities
As part of our enterprise focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.
The course is taught by a range of staff with relevant expertise and knowledge appropriate to content of the modules taught. Senior academic staff, qualified professional practitioners and researchers enhance module content with relevant up to date trends.
Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills
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